Media Releases 2013

Posted on 27/09/2013 by Phillip Island Nature Parks

The Phillip Island Nature Parks Annual Report 2012-13 was recently tabled in State Parliament.

The report details a record-breaking year for the not-for-profit, self-funded organisation that manages over 1,805 hectares of Crown Land on Phillip Island and uses surplus funds generated from ecotourism to fund its conservation activities.

“This was an outstanding year for the Nature Parks, with many highlights and positive outcomes for the natural environment, wildlife and local community,” said Phillip Island Nature Parks CEO, Matthew Jackson.

“Despite a challenging tourism market, I am very proud to report a 7.3 per cent increase in visitor numbers with a record total of 1,177,131.”

“We sold a total of 98,215 ‘3 Parks Pass’ tickets - a 13.4 per cent increase on the previous year. This pass benefits the local community and increases visitor length of stay on Phillip Island.”

Mr Jackson attributed the results to a focus on cost management and innovative marketing driving visitation within both international (54 per cent visitation) and domestic (46 per cent visitation) markets. 

Phillip Island Nature Parks Board Chair, Jeff Floyd, commented: “I am pleased to report the achievement of a sound operating surplus of $1.4M, a 9.3 per cent increase in revenue and a 1.3 per cent increase in overall yield.”

“For the coming year, the Board has set aside funds for any future additional superannuation liabilities, capital works and tourism product development programs to generate new revenue streams. The maintenance of key assets will continue as a priority focus,” said Mr Floyd. 

The positive tourism results enabled the Nature Parks to invest over $3.2M towards environmental, scientific research and education initiatives across Phillip Island, including the world-leading little penguin research program, now in its 45th year.

Little penguins were again winners with the average number of penguins at the nightly Penguin Parade being the highest since counts began in 1977, and considerably above the long-term average.

A total of 144 little penguins and 280 other wildlife were admitted to the Nature Parks’ Wildlife Rehabilitation Centre. A 24-hour, seven day a week wildlife rescue service was made possible with the help of community volunteers.

The Nature Parks also strengthened its commitment to its award winning island-wide fox eradication program with a further five year strategy developed.  

 The Summerland Peninsula restoration program was completed this year. This program was implemented once the housing buy-back was completed in 2010. During the year, the project involved over 4,000 hours of weed control, putting over 30,000 plants in the ground and the installation of 327 artificial penguin homes. This crucial project was funded by the State Government and further enhances the protection of the penguin colony for future generations.

The annual report also details exciting future directions for the organisation with the launch of its Environment Plan 2012-2017 and completion of the Summerland Peninsula Master Plan. Both plans involved community and stakeholder engagement.

During the year the Nature Parks completed a Business Case for future investment in the Summerland Peninsula in line with the Master Plan outcomes. The Business Case details stage one of the 20-year vision, including the proposed building of a new Penguin Parade Visitor Centre and the reinstatement of an estimated 8.2 hectares of critical penguin habitat. 

The Annual Report 2012-13 also demonstrates the Nature Parks’ commitment to the local community.

Phillip Island was declared Victoria’s first National Surfing Reserve in March. In partnership with the Nature Parks a community working group was established to achieve this milestone.

Other community achievements include the launch of the Nature Parks’ Reconciliation Action Plan, the third annual Community Open Day and supporting and hosting the inaugural ‘Biyadin Shearwater Indigenous Festival’. 

“It has been an outstanding year and I would personally like to thank everyone for striving towards a future where Phillip Island and its unique ecosystems are restored and protected for future generations through world-class management of biodiversity and natural asset protection,” said Mr. Jackson.

Many more details and achievements can be found in the Phillip Island Nature Parks Annual Report 2012-13 which is available in full and summary form at

pdf1Annual Report media release 2012-13

pdf1Annual Report 2012-13 (full) (4MB)

Media Enquiries:
Danene Jones - communications executive
Phillip Island Nature Parks
Call 5951 2825 Mobile: 0418 402 161